Kate Daudy: It Wasn’t That At All

ABOVE TUTANKHAMUN LIVES AN IMMERSIVE INSTALLATION AT SAATCHI GALLERY 

On Friday 8 November, the Branch Out PR team, Susie, Louisa & Charlotte, celebrated the opening of Kate Daudy's exhibition It Wasn't That At All at Saatchi Gallery.

The opening was the culmination of a month's intense project working on the press, communications and advocacy of Daudy's multimedia response to Tutankhamun: The Golden Pharaoh,  which opened 2 November 2019. 

Kate Daudy’s work is based on an ancient Chinese literati practice of seeking to understand the universe through art and nature, exploring the limits of language. At Branch Out, we  immediately engaged with Daudy's use of words and art to create thoughtful interventions in public and private spaces, aligning with our own beliefs that art should be inclusive, innovative and educational. 

Known for works such as  Am I My Brother's Keeper?, a refugee tent commissioned by St. Paul's Cathedral and written interventions in Manchester entitled Everything is Connected, Daudy is one of London's leading contemporary artists. Her residency at Saatchi, based on months of research on Egyptology, certainly did not disappoint.

Inspired by King Tut, Daudy explores her own reflections on home and identity, closeness to nature, faith, science and human mortality.  Her immersive installation includes: a felt River Nile; a video monitor installation of peering eyes, a comment on surveillance; a firework triptych that represents Daudy's first experience of loss and grief, with translations of The Book of the Dead; a void city made in collaboration with Agilité Solutions and, not forgetting, a video of a live heart biopsy that sits central to the gallery space.

We were moved by Daudy's personal and emotional approach to her work. Branch Out's work with Kate Daudy is an example of our specialist approach to communications and collaborations, supporting our clients to forge relationships for an holistic and strategic view of artistic reputation and profile. 

It Wasn't That At All runs until 3 May in Gallery 13.