LOPF Online
Branch Arts builds the first ever London Original Print Fair Online and the first art fair ever to be hosted on the Artlogic platform
Going online has never been more important. As organisations and individuals up and down the country tackle the pressures and challenges of social distancing and national lockdowns, having an online presence is more crucial than ever. We are proud to have risen to this challenge in our work with the London Original Print Fair, by creating LOPF Online - a virtual viewing experience for the 35th Edition of the Fair as a result of its cancellation at the Royal Academy due to COVID-19. From concept through to delivery, our Head of Design Rosannagh has transformed the Fair into an online-only platform for prints, including 50 exhibitor Viewing Rooms as well as several Spotlight and Collectors’ Choice exhibitions that cast a light on the best and brightest prints of LOPF 2020.
Using a brilliant bespoke template provided by Artlogic, Rosannagh and our Design team have worked tirelessly with LOPF to provide an immersive experience that transcends the current social restrictions in place across the globe by bringing print collectors, exhibitors and enthusiasts together in a virtual space.