Venice Biennale 2019
The Venice Biennale has now been running for more than a 100 years and is often regarded as the Olympics of the Art World. It is the time when different countries from all over the world have a chance to show to the rest of the world art by some of their most exciting artists and it is a stark reminder how small the international art world really is.
Collectors, critics, museum directors, gallerists, artists, art aficionados and A-to-Z list celebrities jostle against each other in endless queues for the most hyped exhibitions, performances and “happening’ parties. For many people, the Biennale is a just another glamorous international event and a place to be “seen”, but for artists, its one of the most important and high profile international platforms for their work and can enable a mid career artist’s career to literally soar overnight.
Ralph Rudoff’s 2019 May You Live In Interesting Times certainly reflected the strange times we’re living in. The multitude of participating countries’ pavilions, endless collateral exhibitions and performances as well as exhibitions in institutions, galleries and foundations meant that there was far too much to see in a 4-day visit.
Branch were delighted to partner with the Hotel Ausonia Hungaria for Joe Tilson’s newly installed Murano glass façade – the largest glass mural in Europe! We hosted press and art world guests to the grand unveiling with the artist following his Swatch Pavilion opening.