London Original Print Fair

LONDON ORIGINAL PRINT FAIR AT THE ROYAL ACADEMY MAY 2018

LONDON ORIGINAL PRINT FAIR AT THE ROYAL ACADEMY MAY 2018

BRANCH OUT INITIATES NEW PARTNERSHIPS AND SECURES MEDIA COVERAGE WITH AN ESTIMATED READERSHIP VALUE OF 370K COVERAGE VIEWS 

2018 really was a special year for the London Original Print Fair, London’s oldest art fair. I’ve been involved with the Fair in some capacity since 2001, and through it have grown my knowledge and understanding of the unique integrity of the print world. LOPF hosts some of the world’s most esteemed printmakers, both artists and master printers. The atmosphere is vibrant and welcoming and having worked with the fair so long, each year is like being reunited with an old friend…

THE ARTIST'S OWN FAIR: LOPF

LONDON ORIGINAL PRINT FAIR 2017 AT ROYAL ACADEMY

Spring heralds the return to an old friend with the London Original Print Fair at the Royal Academy. Having been involved with the fair in some capacity since 2000 and responsible for the very successful PR campaigns for 5 years, it is always a treat to return to the world of print makers, dealers and general print enthusiasts. This year, like all others, brought together some of the leading contemporary artists in support of the medium.

The LOPF truly is the "artist’s own fair" with many wondering the aisles of the Fair including the genius Norman Ackroyd alongside his fellow RA’s Peter Blake, Paula Rego, Cornelia Parker, Bob & Roberta Smith, Basil Beattie Tess Jaray and Gavin Turk. Print makers celebrating the age long traditions also included Glenn Brown, Tom Hammick, Ben Eine and Weimin He – Browns, fantastic after Half Life (after Rembrandt) capture the very essence of printmaking as they showcase how prints have been at the heart of artistic practice for centuries but continue to develop new and wonderful techniques.

Collaborating with Alison Wright on the communication campaign, this year’s audiences increased by 12% with peak sales at the Private View and buzzing Young Collectors evening. It is always a pleasure working with print makers, capturing the essence of their craft and sharing this, through well informed media, to those who can appreciate the wealth of the print.