Branch Arts Announce Robert Montgomery’s Commission for RSBC
launching January 2018
Branch Arts were approached by the Royal Society for Blind Children to find an artist to raise awareness of the 22,000 blind and partially-sighted children and young people in England and Wales.
We are delighted to announce that from a wide selection of artists presented to the charity by Creative Branch, Robert Montgomery has been commissioned to create a sculpture to be launched nationally in January 2018.
The campaign has been initiated by the charity along with the advertising agency Crispin Porter + Bogusky, to draw attention to the plight of the UK's blind children, many of whom are very seldom seen, live outside the hustle of everyday society, and are rarely able enjoy the opportunities or future prospects of their contemporaries.
Montgomery's sculpture will be directly inspired by the stories of some of these children, culminating from workshops where the children will describe what it’s like to live without sight and what aims they might have for their future. His masterful response to the brief speaks not only to those who can see, but also too, to those who cannot, as the multi-sensory medium of the piece will reveal itself to vision impaired people.
Creative Branch's interpretation of the charity’s brief fostered a diverse creative response for the client. The on-going development of Robert Montgomery’s piece along with project management provided by the Creative Branch team will fully encompass RSBC’s wider campaign and celebrate the strengths of a creative approach to raising the profile of such an important issue.